Matthias Voigt

---

Mission statement

My NSS goals for my QUT BPM Group visit:

• Prepare a draft project proposal for the ARC Linkage scheme o for a future collaborative QUT-Münster project
• Capture the idea of Capitalization on Digital Public Assets for publication
• Support planning, conducting and analyzing our QUT-Münster survey on collaborative service science topics
• Engage in teaching at QUT BPM Group by mentoring the project management student seminar
• Advance collaborative research on BPM and creativity
• Foster the visibility of our shared NSS activities

---

Research results

It’s incredible how time passed by, here at QUT BPM Group. Today is my last working day. So, time to do a résumé of my achievements and experiences:

One of my NSS goals was to prepare a draft project proposal for an ARC linkage scheme. This goal was strongly related with my second goal, which was to capture the idea of Capitalization on Digital Public Assets in a scientific publication. Actually, the publication should resume intellectual property build up for that topic and identify open research topics to be addressed in the research project. Having a closer look at the Capitalization of Digital Public Assets with Michael Rosemann (QUT BPM Group), Andrea Malsbender (University of Münster) and Daniel Beverungen (University of Münster), we realized that it will provide for a whole research program, rather than a clearly focused research project. Finally two, more specific sub-topics emerged: firstly, Social Intelligence is the approach to analyze aggregated data collected from social media platforms (SMP) to fulfill information needs of marketing in organizations. As such, we transfer the idea of Business Intelligence to the data context of social media. For an upcoming IS conference, we aim to develop a conceptual data model for the different types of social data available on social media platforms, and identify opportunities of this data fulfilling marketing information needs. Mathias Eggert, a colleague of mine who is now next in line for the NSS project, will be working on the topic for the next couple of weeks here at QUT. Secondly, we develop an approach of social signal processing (SSP).  Social signals of consumers on SMPs are processed to possibly identify life events (upcoming travelling, the need for a taxi, birthday, car accident), which may allow to engage with consumers to provide services. We will specify our approach in another conference publication.

Another goal of my stay was to support the planning and conducting of a collaborative survey on the topic of service science. The current work of Thomas Kohlborn (QUT BPM Group) provided an excellent opportunity. Thomas is currently collaborating with the Queensland Government to apply service bundling methods and assess the quality of the services generated with this method. He had already made preparatory steps for the evaluation. The survey will now be conducted in a collaborative effort between QUT and Münster in the context of NSS. By that, we will be given the opportunity to gain insights in quality assessment of service bundling, based on an empirical study involving about 300 participants. The findings will be presented in a collaborative journal publication.

To engage in the teaching at QUT was another goal of my QUT BPM Group visit. Michael gave me the opportunity to assist in supervising a student seminar. The goal of the seminar was to develop a scenario of “The Future Air Travel Experience”. The group of five students brainstormed on ideas on how travelling could look like in the future, considering IT trends of social media, mobile applications and infrastructure technologies. These ideas were then concretized in a comprehensive idea portfolio. I liked to work with those students, given a very productive and positive working atmosphere. The students did a good job in presenting their final project results in a student trade show, together with a couple of other projects. Thank you guys for that experience!
Moreover I was also given the opportunity to work on my core phd topic, which is the IT support of creative business processes. I had the opportunity to meet with Tanya Nitins, Lecturer at the QUT Creative Industry Faculty. We had an interesting talk on project management for entertainment projects and I’m more than happy to work with here on that topic for a future journal publication.

I hope that I could work as an ambassador for NSS here at QUT BPM Group. I hope this blog and our future publication with contribute to the visibility of our project.

Last but not least, I would like to thank all BPM QUT staff for their support during my stay! Especially Michael Rosemann and Arthur ter Hofstede (QUT BPM Group) had been inspiratory mentors for me, and gave me the opportunity to both work on innovative topics and see the “world” of IS and CS from a new angle.