MScIS Mathias Eggert
Location: Brisbane via Seoul
Arrival: Nov 2nd 2011
Departure: Dec 14th 2011
Mathias Eggert
A short desc
Mission statement
The stay in Brisbane is primarily characterized by research in the area of Business Intelligence and Social Networks. Focussing on conceptual models we plan to develop a refrence model to conceptualize social BI. These conceptual models might be used for building up a social data warehouse that contains all information that are accessible in social networks. In further research. these models help to create management reports for decision support. The work consists of three main steps:
1. Infoermation needs and information offerings from social networks must be matched to get an overview about what information is required and can be delivered by current social network data structures.
2. Having this information matching, we conceptualize dimensions and measures that can be used for online analytical processing (OLAP) analyses of social networks.
3. Weevaluate the work by investigating current case studies in the field social media marketing and match their goals with the deliverables of the prepared conceptual multidimensional data models. In addition, we exemplarily prepare one report for fulfilling current information needs.
Research results
The purpose of my stay in Brisbane is to advance the conceptual design of data warehouses in order to structure and process data identified on external social networks. This was done by developing an integrated social network data model based on an in-depth analysis of Facebook. This data model can inform the design of data warehouses in order to complement traditional CRM analyses with the data identified from social network sites, leading to a more consistent and richer picture of customers’ characteristics, needs, wants, and demands.
Four major research contributions have been investigated. First, essential characteristics of Social BI as an emerging research phenomenon have been discussed. Second, an integrated conceptual data model for combining social networks and CRM was developed. Third, the potential of Social CRM was demonstrated from a management reporting perspective. Fourth, some upcoming intellectual challenges for advancing Social BI solutions were offered in order to stimulate and structure future research.
Blog
ECIS Paper submitted
published on 12/16/2011 - 08:36
During the last 6 weeks my colleauges and me worked on the preparation of an ECIS (European Conference on Information Systems) submission. Right before the submission deadline we submitted a paper about our jointly developed idea of social BI and Social CRM. The skyrocketing trend for social media on the Internet greatly alters Customer Relationship Management (CRM), denoting the management of all data about customers in order to leverage sales of physical goods or services. Against this backdrop, the purpose of the paper is to advance the conceptual design of data warehouses so as to structure and process data identified on external social networks also. This is done by developing an integrated social network data model based on an in-depth analysis of Facebook. This data model can inform the design of data warehouses in order to complement traditional CRM analyses with the data identified from social network sites, leading to a more consistent and richer picture of customers’ characteristics, needs, wants, and demands. Four major contributions are offered. First, essential characteristics of Social BI as an emerging research phenomenon are discussed. Second, an integrated conceptual data model for combining social networks and CRM is developed. Third, the potential of Social CRM is demonstrated from a management reporting perspective. Fourth, some upcoming intellectual challenges for advancing Social BI solutions are offered in order to stimulate and structure future research.
Attending in Doctoral Seminar
published on 11/18/2011 - 08:00
Yesterday I attended in a doctoral seminar from one of the austrailen phd students. The seminar is quite comaprable to a German dissertaional defence. The topic was about benchmarking large-scale, integrated information systems. The Phd candidate compares the constructs IS impact and IS support by conducting an empirical study. His experiences and findings are also interessting for the NSS project, because we also investigate the influence of IS.
Arrival in Brisbane
published on 11/09/2011 - 06:17
After a 20 hour flight and a stop-over in Seoul I finally arrived in Brisbane. So far, I can only repeat what my colleauges already wrote. Brisbane is a wonderful city. Today is my fifth working day and I get in touch with more and more team members of the BPM group in Brisbane. In particular for the Social BI subject I got very usefull suggestions from the team.
