I joined a presentation in the course of the BPM Seminar Series which is a series of presentations that are related to current issues investigated in the area of Business Process Management. This time Daniel Beverungen presented his research about some results of the research project "ServPay" that was carried out at WWU Münster from 2007-2009. Thereby he talked about some aspects of Service Bundling, since this is a major topic to be addressed in the current CRC projects in Brisbane as well.

Abstract: Value bundles are compositions of physical goods and services that are put together to better fit the needs of customers. Configuring (bundling) and pricing value bundles constitutes a complex decision problem that needs to be supported by IT. In a mass customization strategy, the task of bundling is performed by putting together pre-defined service and physical goods modules based on functional criteria. Non-functional criteria to be considered comprise comparing the bundles’ total costs of ownership, which is a crucial factor in the high tech investment goods industries. Pricing value bundles requires considering three perspectives: From the point of view of the provider, the available price corridor is limited downward by the costs of engineering, selling, and delivering a value bundle. From the customer’s point of view, the upper limit of the price corridor is constrained by the value to be realized from the bundle. From a competitive perspective, the upper limit of the price corridor is marked by the price of a comparable competitor’s offer. To provide companies with sound decision support for dealing with these challenges, an integrated multi-perspective modelling language and tool support has been developed.