Just in time with the start of the 15th PACIS conference, I arrived in Brisbane after a perfect travelling experience at Byron Bay. The PACIS was held in Brisbane from July 8th until July 11th and is the foremost regional IS conference in Region 3 of the Association for Information Systems (AIS). Listening to the keynote of Prof. Dr. Kwok-Kee Wei, who outlined that the role of the Asian Pacific region as part of the overall IS discipline has greatly improved in the recent years, was an interesting experience.