Dr. Erwin Fielt is currently a Postdoctoral Research Fellow in the Business Service Management project of the Smart Services CRC and a member of the Information Systems Discipline of the Faculty of Science and Technology of the Queensland University of Technology, Australia. His main research and teaching interests are in the intersection between business and IT, where information systems have to create value for individuals and organizations, in particular in relation to strategy, innovation and entrepreneurship. He has published his research in, amongst others, Electronic Markets, International Journal of Healthcare Technology and Management, and Info. Before joining the Queensland University of Technology in 2009, he worked at Novay (formerly Telematica Instituut), the Netherlands, an international, cooperative IT research venture involving businesses, scientific institutions and the Dutch government. Erwin Fielt has a PhD from the Delft University of Technology and a MSc from the University of Twente, both in the Netherlands.

Abstract: A business model describes the value logic of an organization in terms of how it creates and captures customer value. Every company has a business model, whether that model is explicitly articulated or not. Examples of business models often encountered are Apple’s seamless music experience with iPod and iTunes and SouthWest Airlines’ low-cost carrier model. However, the concept itself is often still ill understood and knowledge is fragmented. Moreover, mostly there is also a lack of theoretical underpinning. Business models are in particular relevant in relation to (technological) innovation: as innovations become more radical, and the revenues become more challenging, the greater the changes likely to be required to traditional business models.’ Moreover, the innovation of the business model itself offers unprecedented opportunities for today’s organizations as more new business models are both feasible and actionable than ever before. In this presentation we will focus on three topics: (1) the conceptualization of business models and there theoretical underpinning, (2) business models for service innovation, and (3) business model innovation itself