Title | Augmenting Analytical CRM Strategies with Social BI |
Publication Type | Journal Article |
Year of Publication | 2013 |
Authors | Beverungen, D., Eggert M., Voigt M., & Rosemann M. |
Journal | International Journal of Business Intelligence Research |
Volume | 4 |
Issue | 3 |
Pagination | 32-49 |
Other Numbers | 10.4018/ijbir.2013070103 |
Refereed Designation | Refereed |