NSS paper to be presented at PACIS, Jeju Island, Korea
published on Friday, April 26th 2013

The paper "Digital Social Signal Processing – Theoretical Underpinning and Research Agenda", which has been developed in cooperation of the WWU Münster and the QUT in Brisbane, has been accepted for publication and presentation at the Pacific-Asian Conference on Information Systems (PACIS). PACIS is the prima IS research venue in Asia-Pacific and will be held on Jeju Island in Korea this year. We look forward to presenting our results and meeting for planning the next steps in our future cooperation.

Organizations make increasingly use of social media in order to compete for customer awareness and improve the quality of their goods and services. Multiple techniques of social media analysis are already in use. Nevertheless, theoretical underpinnings and the creation of a sound research agenda are being still unestablished in this field at the present time. In order to contribute to setting up such an agenda, we introduce digital social signal processing (DSSP) as a new research stream in IS that requires multi-facetted investigations. Our DSSP concept is founded upon a set of four sequential activities: sensing digital social signals that are emitted by individuals on social media; decoding online data of social media in order to reconstruct digital social signals; matching the signals with consumers’ life events; and configuring individualized goods and service offerings tailored to the individual needs of customers. We further contribute in tying together loose ends of different research areas to theoretically frame DSSP as a field for further investigation. We conclude with developing a research agenda, to be explored in future research.