15.03.2013 Andrea Malsbender visited the Woolworths Headquarter in Sydney
published on Saturday, March 16th 2013

Based on the ongoing research activities in cooperation with Woolworths Andrea Malsbender visited the Headquarter of Woolworths in Sydney for constructive work in the research field of enterprise social media. The aim of the workshop was to clarify and discuss the developed research model and to define needed next steps and the continuation of work in the coding procedure of the data. In doing so, a common understanding of research objectives was generated as well as a further draft of the model, the research questions and an agreement on the next steps needed to answer these questions.